“News, Analysis & Reflection“
TheGlobalHerald.com Media Pack
The Global Herald is a flagship website offering news, analysis and reflection.
TheGlobalHerald.com is entirely owned and operated by 24 Hour Trading Ltd.
Attracting an affluent, educated, international audience in excess of 1 million page-loads per month, The Global Herald represents an excellent marketing opportunity for international brands.
TheGlobalHerald.com aims to fill the void left by news agencies and engage an intelligent and globally aware audience.
The transition of power from G7 countries towards a new class of developing world heavyweights will:
“Change the lives of individuals, advantaging the mobile and globally minded at the expense of the sedentary and parochial.” World Economic Forum: Outlook on the Global Agenda Report 2011
The Global Herald will be at the helm of this shift, bringing together experts and commentators from all countries and serving a new class of global citizens.
The Global Herald Media Pack Quicklinks
- Visit The Global Herald website;
- The Global Herald Audience Demographics;
- The Online News Industry;
- Sponsorship Opportunities;
- Advertising Opportunities.
The Global Herald Audience Demographics
The majority of our readers are from the UK, USA, Australia, Canada and India.
The Online News Industry
“In some OECD countries, more than half of the population read newspapers on line (up to 77% in Korea)
“In all OECD countries, Internet traffic to online news sites has grown rapidly. About 5% of all Internet visits are related to reading news on line, which is a conservative estimate.
(Source: OECD: Directorate for Science, Technology and Industry: Committee for Information, Computer and Communications Policy: Working Party on the Information Economy “The Evolution of News and the Internet”).
Sponsorship Opportunities
The Global Herald is constantly producing event-based news, analysis and reflection with which key brands may align themselves by taking advantage of a sponsorship package.
Sponsorship Packages are available for The Global Herald coverage of:
- SPORT – Rugby World Cup 2011;
- ENTERTAINMENT – Cannes Film Festival 2012;
- BUSINESS – World Economics Forum 2012;
- ENTERTAINMENT - Edinburgh Festival Fringe 2012;
- SPORT – London Olympics 2012;
- MOTORING/LIFESTYLE – Salon Privé 2012;
- ENTERTAINMENT - Sundance Film Festival 2012;
- SPORT – Barclays Premier League 2011/12 Soccer;
- BUSINESS - Paris Air Show 2012;
- SPORT - FIA Formula 1 2012;
- SPORT - Le Mans 24 Hour 2012;
- FASHION – Paris Haute Couture in 2012 and 2013;
- Other and bespoke packages available upon request – please contact us for details.
Advertising Opportunities
There are a number of key, subject-specific advertising opportunities available within The Global Herald:
| Ad Size | Location | Pages | Price Per Month (GBP) |
| 120×600 | Top Right | Homepage Only | £2,500.00 |
| 300×250 | Bottom Right | Homepage Only | £2,000.00 |
| 728×90 | Top Centre Above Fold | All pages & articles within Section | £10,000.00 |
| 300×250 | Top Right | All pages & articles within Section | £7,500.00 |
| 300×250 | Bottom Right | All pages & articles within Section | £3,750.00 |
| 120×600 | Bottom Extreme Right | All pages & articles within Section | £2,500.00 |
Sections Available
Ads are available per section to allow brands to target a specific audience with their campaigns – packages featuring multiple sections and News Tag pages are often built by The Global Herald advertising team to allow absolute specificity.
The drop-down list below contains the sub-sections available for ad targeting within The Global Herald:
Value Added Tax (VAT)
Please note that the above prices do not include Value Added Tax (VAT) and that there are discounts available for those purchasing advertising over longer monthly periods (see below).
Discounts available:
| Monthly Period | Monthly Discount |
| 3 months | 5.00% |
| 6 months | 10.00% |
| 12 months | 20.00% |
| 24 months | 40.00% |
Ad Types
Ads may feature images (gif, jpg etc) rich media content (such as Flash or javascript). Any video ads must only play sounds upon user interaction, but may autoplay upon pageload. All ads are subject to editorial approval.
Optimized, Geo-Targeted and Unlimited Creative
Advertisers may upload unlimited creative to TheGlobalHerald.com into the rotation. The site uses Google’s Doubleclick technology to Optimize creative – to select the most clicked or interacted with creative for every user.
A frequency cap may be placed on any one creative type to ensure the same user is shown every piece of creative evenly.
Creative may be geo-targeted to display certain advertisements to users from certain regions, countries, or even cities.
Purchasing Advertising
Please contact Jonathan Farrington, Director of Business Development, if you would like to purchase advertising from 24 Hour Trading Ltd – use the contact form, here, for the fastest response.