“Love Running? Find your next race here”
Race-Calendar.com Media Pack
Race-Calendar.com is the premier race listing website in the world for running, triathalon and ultra-running events.
With listed races from all over the world and thousands of daily visitors, Race-Calendar.com helps to connect runners with their sport – totally free of charge.
Users can find out where their race is taking place, how to enter it, discover directions and maps and then rate and review the experience afterwards – even submit race results and photographs.
- URL: Race-Calendar.com
It is free to submit races to Race-Calendar.com and users may do this without registering.
Embeddable Maps – Viral Reach
Race-Calendar.com offers embeddable interactive maps of all running events – which running related websites, health websites, and regional websites all may embed freely, giving global exposure which is viral in scope for sponsors.
Race maps have been embedded on massive traffic websites, like NHS Choices in the UK (nhs.gov.uk) and many running related blogs and websites within days of launch.
See example embeddable race maps by clicking here.
Demographics
Race-Calendar is hot in the following countries (ordered by popularity):
- United Kingdom
- United States
- Canada
- Germany
- Ireland
- France
- Netherlands
- Spain
- Italy
The Industry
Participation in English athletics (including running and jogging) has grown from 1.61 million adults (3.9%) in 2007/8 to 1.74 million adults (4.2%) in 2008/9, an increase of 128,000 participants (see Sport England Active People Survey 2008/09)
According to Running USA, the number of people who run at least 6 days per year in the USA is 32 million.
According to the Australian Bureau of Statistics, jogging and running in Australia accounts for 8 – 9% of all sports participation.
Brand Advertising – Sponsorship Opportunities
There are several brand advertising opportunities, in the form of site-wide regional sponsorships within the current, 3.0 version of Race-Calendar.com, including:
| Ad Size | Location | Pages | Price Per Month (GBP) |
| 468×60 | Top Right | Every Page | £20,000.00* |
| 300×250 | Bottom Left | Every Page | £10,000.00* |
| 300×250 | Bottom Right | Every Page | £10,000.00* |
| 728×90 | Bottom Centre | Every Page | £15,000.00* |
*Please note that the above prices do not include Value Added Tax (VAT) and that there are discounts available for those purchasing advertising over longer periods (see below). Discounts available:
| Monthly Period | Monthly Discount |
| 3 months | 5.00% |
| 6 months | 10.00% |
| 12 months | 20.00% |
| 24 months | 40.00% |
Ad Types
Ads may feature images (gif, jpg etc) rich media content (such as Flash or javascript). Any video ads must only play sounds upon user interaction, but may autoplay upon pageload. All ads are subject to editorial approval.
Optimized, Geo-Targeted and Unlimited Creative
Advertisers may upload unlimited creative to Race-Calendar.com into the rotation. The site uses Google’s Doubleclick technology to Optimize creative – to select the most clicked or interacted with creative for every user.
A frequency cap may be placed on any one creative type to ensure the same user is shown every piece of creative evenly.